Introduction
Press releases are a great opportunity for your company to get in front of the media, but they don't have to be boring. In fact, press release format headlines can make or break how much exposure your business gets from a major news source. A headline that includes the wrong words or an incorrect format is enough to send journalists running for cover. That's why we've compiled this list of sound bites that you should avoid when crafting your next press release headline:
Placing a period after your release date.
The first mistake to avoid is using a period after the release date. This isn't just bad grammar, it's also a way of saying "I'm not sure when my product will be released."
The second major mistake many authors make when writing press release example is not including a comma after their release date. The best way to avoid this problem is by placing your comma before or after the year and month, as in: "January 2019."
Using jargon or industry slang.
You may think that using jargon or industry slang is effective, but it's not. Using these terms will make your press release sound less natural and more like an advertisement. For example, instead of saying "Please contact us at xxx", you might say something like:
"For questions about our products or services, please call us toll free at yyy-zzz."
"To learn more about our company culture, visit our website at www.something-company.com."
Putting the 'Who' in the third paragraph.
When you are writing a press release sample, the first paragraph should be a summary of the news. It should contain all of the information that is in your headline and first sentence (who did what, when did they do it, where did they do it). This will help people understand what's going on without having to read through another page or two.
The second paragraph is meant to answer who/what/where/when questions that people might have about your company or product. You can use this space as an opportunity for you to get some quotes from other people at your company who may have more knowledge and expertise than yourself - but only if those quotes truly answer all relevant questions about why you're releasing this information now!
The third paragraph should contain quotes from those whose names appear in the headline (i.e., if there is a "who" mentioned). These words should be short enough so that they don't take over too much space; however long enough so that readers know who said them!
Leading with the company name.
You should never lead with the name of your company. The first thing that people notice about you and your business is how you are dressed, how you speak and how much money you have in the bank. When it comes to creating an effective news release example headline, this is one mistake that can’t be made:
Don't put the company name as the first word in any sentence.
Don't use bold font for titles or subheadings — it makes them look too hyped up! And if they're not already recognized as such (like blog post titles), then readers won't know what they're looking at until they get closer anyway :)
Don't use all caps unless there's a good reason behind doing so like yelling at someone who needs reminding why they should listen better next time around ;)
Writing more than two pages of text.
Don't write more than two pages of text.
You want to keep the reader's attention, and too much text will make it seem boring.
Use short sentences and paragraphs, which are easier to read when you use bullet points (tags) in your writing. This makes it easier for readers who aren't familiar with business writing conventions like you might be reading this media release example in your inbox right now!
Not including an 'About' section.
It's not enough to have a solid press release. You also need to include an "About" section that tells the reader everything they need to know about your company. This includes:
Company mission statement
Company history (if applicable)
Contact information for the CEO and other members of your team
Social media links, if you have any
Putting your company's boilerplate at the top of your release.
There are several ways to do this, but the most common is to put your boilerplate at the end of your release. If you're writing a sample press release template for a company that has been around for years, it may be best to put their boilerplate at the end of your press release instead of the beginning or middle. This way, readers can quickly see who wrote this piece and what they stand for without having to wade through all those details in between.
If you're writing about something new or unfamiliar (like an industry trend), incorporating some company information at first might also help capture interest from journalists who don't know much about what you're doing yet—and maybe even give them enough context so that they'll want more information later down the road when they're ready!
Make sure you avoid these common press release mistakes!
Don't place a period after the release date.
Avoid jargon and industry slang in your event press release template.
Don’t put the ‘who’ in your third paragraph, but make sure you include it in other parts of your document.
Lead with your company name and then explain who you are as well as what makes you different from others in your industry who offer similar services or products.
Conclusion
Overall, the most common mistakes are ones that we would advise anyone to avoid: using jargon or industry slang, putting 'who' in the third paragraph, and over-writing. While these may seem like harmless mistakes at first glance, they can be very damaging to your release's effectiveness if not corrected.
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