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The Cyber Monday shopping event is upon us, and with the holiday season comes a record-breaking number of online shoppers. According to Adobe Digital Insights (ADI), last year’s Cyber Monday sales beat all forecasts by almost 10%. In fact, ADI found that mobile devices accounted for more than half of all sales on Cyber Monday 2018—an increase from just 22% in 2016.

More Online Shoppers Brave the Rapidly Cooling Weather as Temperatures Dip.

As we've already seen, the weather can be a factor in how people shop. In fact, research shows that consumers are more likely to shop online when temperatures are cooler and rain is expected than when it's sunny and clear. This means that you should consider not only your own company's high-traffic days but also those of your competitors—the last thing you want is for your customers to have second thoughts about whether or not they'll buy from you because their favorite stores are closed due to inclement weather.

To help ensure that your business press releases stays open during these potentially dreary days, here are some steps you can take:

• Make sure employees know where they stand on employee schedules (i.e., whether certain employees will be able work from home) so they can keep track of who needs more flexibility with their commute times/routes/etcetera throughout each day; especially if there's going to be an event occurring outside normal operating hours such as school holiday closures or sporting events taking place at nightfall—this way everyone knows exactly what's going on before deciding whether or not they want...

Cyber Monday Marks a New Record for Online Sales by a Wide Margin, According to Adobe Insights.

Cyber Monday marks a new record for online sales by a wide margin, according to Adobe Insights. Cyber Monday is expected to be the biggest day ever for online shopping, with $24 billion in sales projected. The market research firm predicts that Cyber Monday will bring in $2.5 billion more than Black Friday did last year and double what it was during Thanksgiving weekend last year (November 24–26).

Cyber Monday online sales are on track to smash all records, and traditional retailers who have embraced e-commerce are outperforming digital natives, according to Adobe Digital Insights (ADI).

But the digital natives are not outperforming their brick-and-mortar counterparts, ADI said. In fact, traditional retailers who have embraced e-commerce are doing better than digital natives.

Online sales during Cyber Monday reached $6.06 billion and represent a 20% increase over last year, according to data from Adobe Digital Insights (ADI). The total spent on Cyber Monday has grown by more than 100% since 2013 when those numbers were at $3 billion.

"The holiday shopping season is upon us," said Annette Zimmermann, principal analyst at Adobe Analytics & Insights in New York City."And while we've seen an uptick in online spending this year compared with recent years because of all the great deals available from all types of retailers including Amazon," she added."But it's important not to forget about other ways consumers can save money during this time period — like using coupons or discount codes," she said."

For digital consumers and online retailers, the Monday following Thanksgiving is typically the biggest day of the year.

For digital consumers and online retailers, the Monday following Thanksgiving is typically the biggest day of the year. The Black Friday weekend is a bigger shopping day than Cyber Monday.

But there are other days that are bigger than Cyber Monday, but they aren't as widely recognized—and don't get nearly as much 24-7 press release coverage.

Major retailers like Walmart and Target have struggled to compete with Amazon on price in recent years, but they’ve started making up ground as more of their customers shop online.

Major retailers like Walmart and Target have struggled to compete with Amazon on price in recent years, but they’ve started making up ground as more of their customers shop online.

The retail giant has been losing market share to its e-commerce rival for years and now accounts for just 8% of total US retail sales. But that number is expected to rise by 2020 as more consumers start buying items through third party sites like Jet, Loot Crate, or even Walmart itself (the company recently acquired Stitch Fix).

Walmart’s CEO Doug McMillon said last month that the company would invest an additional $1 billion into its e-commerce business over the next two years because he believes it will be a big driver for growth going forward. He also said that he expects profits from this segment will outpace those from stores by 2020—a sign that managers are finally starting to understand how important online sales can be for long-term profitability."

Consumers shopping from smartphones have been more price sensitive in recent years, according to ADI’s analysis of rates of conversion for smartphone shoppers.

You may not realize it, but consumers are more price sensitive than ever before. According to a recent analysis from ADI, the conversion rate for smartphone shoppers has dropped by almost 10% since 2012. And while this trend is affecting all retailers—not just fashion and beauty brands—it’s particularly affecting apparel retailers because they rely on repeat sales and return customers more than any other type of retailer.

The reason why consumers are less likely to convert at brick-and-mortar stores can be attributed to two things: low inventory levels (which leads them away from their “favorite” items) or high competition from online alternatives like Amazon Prime Now which offer free shipping on orders over $35 dollars or free returns within 365 days.*

Last year's record-breaking Cyber Monday numbers beat all forecasts.

Last year's record-breaking Cyber Monday numbers beat all forecasts. Sales on the day were up 18% over last year, and Amazon alone reported $6.92 billion in sales—a 28% increase over 2016. This year will be even bigger: according to PwC's 2018 U.S. eCommerce Forecast report released business news today at TechCrunch Disrupt SF 2019 (yesterday), online shopping through Black Friday and Cyber Monday combined will reach $263 billion by 2021—and that doesn't include digital payments or other non-traditional methods of commerce like augmented reality and voice assistants like Siri or Alexa

Conclusion

It’s clear that consumers are increasingly turning to e-commerce to find the best deals and save time. With that in mind, retailers will have to adapt their pr business models, as well as their marketing strategies, if they wish to keep up with the pace of change in the industry.

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