Instructions to Upgrade Your Internet based Press Release Distribution

Introduction

Your local press release distribution is a great way to launch your product or service, but it can also be a means to connect with the media. When you’re working on getting coverage for your upcoming launch, you may feel like everything is going according to plan. But chances are, not every press outlet will want to cover your new product or service, and some of them could even turn down your pitch. The good news? There are ways to optimize your distribution strategy so that when people see that all-important headline about what you’re selling (and how), they click through! Here are three tips on how:

Planning ahead, aim for the weeks when you know there will be less breaking news in your industry, even if it means delaying a launch.

Planning ahead, aim for the weeks when you know there will be less breaking news in your industry, even if it means delaying a launch.

This is something that not every company does and yet it can help them achieve their goals. For example, if you are looking to launch a new product or service and want it to be seen by as many people as possible when it launches then planning ahead could mean waiting until the last week of April so that no other big announcements are taking place at that time (and then announcing your release date after).

Plan your press release to coincide with down times.

If you're planning to publish a white label press release distribution, it's important to consider the seasonality of your industry. For example, if you are in an industry that is generally busy during the summer months but slow in winter (e.g., real estate), then timing your press releases around these times may be beneficial.

You should also consider when there will be less competition for coverage because:

• Your chances of getting noticed are better when there isn't as much competition;

• The number of people who can write about what you've done will be higher; and

• It will take less time for people to read through all the information that's available about your company or organization (i.e., no one wants their inbox full).

Conclusion

To sum up, if you're not already doing this, it's time to start making your press release distribution platforms more efficient. Distribution is key to driving traffic, engagement and leads for any type of marketing campaign. Make sure that your press release distribution strategy is planned out ahead of time so that you can get the most out of every opportunity while minimizing waste.

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